Bravu's Series of Experience's - Chapter #2
“Packaging is Packaging”
…or is it?
Are you giving your products a fair chance in your market space? Finding the right support to advise on your packaging and production process can be the difference between your business Sinking, Surviving or Thriving.
Many small & medium size businesses fall into a trap with a common misconception that “packaging is packaging”.
With an ever-growing list of new and traditional packaging options using different materials including paper, plastic, glass, aluminium and more; sourcing advice from experienced suppliers is essential to finding the right match for your application.
Bravu and our partners carry extensive industry knowledge, gathered from many years of experience supporting businesses across multiple industries.
We draw from this experience to guide customers to their ideal packaging solution.
Packaging corrections we present to new and enquiring businesses commonly focus on the gauge of the material.
An understanding of the material gauge for optimal performance is essential to giving your products a fair chance in the market space.
Using a thinner packaging material gauge when suitable, reduces the final pack cost, can increase production line speeds, lowers your carbon footprint and ultimately increases profits.
Using a thicker packaging material gauge when suitable, may improve product appearance, can reduce product damage, improves shelf-life and ultimately increases profits.